Kyle Kelly
I design and scale AI-enabled go-to-market systems that drive durable growth.
The next generation of C-suite leaders will be Super Operators. Executives who design AI-powered go-to-market systems with the discipline of an investor and the speed of a founder.
For almost two decades, I have built and operated these systems inside companies like Zappos, Amazon, Aurora Solar, and Pitney Bowes.
Across roles and industries, the work has been consistent. Turn emerging technology into durable commercial advantage. Design distribution as a system. Make growth repeatable.
Today, I share the operating playbook for this new era of leadership through Line of Sight.
I also apply these frameworks directly as a fractional executive for a small number of B2B SaaS companies, and as an advisor to AI-first startups navigating critical inflection points.
For almost two decades, I have built and operated these systems inside companies like Zappos, Amazon, Aurora Solar, and Pitney Bowes.
Across roles and industries, the work has been consistent. Turn emerging technology into durable commercial advantage. Design distribution as a system. Make growth repeatable.
Today, I share the operating playbook for this new era of leadership through Line of Sight.
I also apply these frameworks directly as a fractional executive for a small number of B2B SaaS companies, and as an advisor to AI-first startups navigating critical inflection points.
Become a Super Operator. Start with Line of Sight.
Strategy, systems, and leverage for modern operators.
Line of Sight is my primary platform, where I publish frameworks and analysis on:
Line of Sight is my primary platform, where I publish frameworks and analysis on:
Agentic Commerce Will Break the Ad Business
Perplexity, Amazon, and the Future of Ads
Turning Partnerships Into a P&L System
Partnerships consume capital like cost centers, but the best teams treat them like investment portfolios.
How to Build Distribution Into the Product
Why the fastest-growing AI companies treat growth as a design problem, not a marketing one.
Work With Me
Enterprise strategy with operator discipline
I engage selectively in roles and advisory relationships where my involvement materially changes outcomes.
Engagements typically fall into two categories:
Fractional Executive Leadership
• Strategy and business model evolution
• Partnerships, distribution, and ecosystem strategy
• GM-level ownership of growth systems
• Executive operating cadence and performance reviews
Advisory
• AI-first GTM and operating design
• Strategic partnerships and M&A evaluation
• Market entry, consolidation, and scale decisions
Engagements are limited by design.
If you’re navigating a period of strategic change and need a leader who can move from analysis to execution, we should talk.
I engage selectively in roles and advisory relationships where my involvement materially changes outcomes.
Engagements typically fall into two categories:
Fractional Executive Leadership
• Strategy and business model evolution
• Partnerships, distribution, and ecosystem strategy
• GM-level ownership of growth systems
• Executive operating cadence and performance reviews
Advisory
• AI-first GTM and operating design
• Strategic partnerships and M&A evaluation
• Market entry, consolidation, and scale decisions
Engagements are limited by design.
If you’re navigating a period of strategic change and need a leader who can move from analysis to execution, we should talk.